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22 Reasons To Exhibit At Trade Shows
By Mike Thimmesch Published: 11/10/2009
Here are 22 reasons to lug your trade show exhibit down to the nearest convention center and exhibit:
Sales:
1. Generate sales leads
2. Close sales
3. Build relationships with prospects
4. Advance the sales cycle
5. Cross-sell existing clients
6. Meet spread-out buying teams at one time
7. Recruit new sales people
8. Recruit new distribution
9. Train new sales people
Marketing Communications
10. Build your brand
11. Re-position your brand
12. Increase awareness
13. Survey market awareness
14. Interview clients
15. Generate publicity
Product Marketing:
16. Launch new products
17. Survey attendees about new product ideas
18. Research competitor’s products and messaging
Executive Management:
19. Keep up on industry trends
20. Meet with key clients
21. Meet with key business partners
22. Profitably build the business
Think those 22 reasons are worthwhile? Then share the list with someone who needs to see it. Got your own favorite reasons that aren’t on the list? Then go ahead and add them in the comment box below. Even add other areas of the company that would be well served by your exhibiting program. There’s no reason not to.
22 Reasons To Exhibit At Trade Shows
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