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Coca-Cola Launches Fanta Apple as a New Fountain Flavor
By Ray Crockett Published: 08/24/2009
The soda fountain’s next big flavor has arrived. Coca-Cola North America announced today that Fanta Apple is available for the first time in the United States as a fountain beverage option. Previously the refreshing, crisp apple-flavored beverage was available only in cans and bottles.
Already popular in Mexico, Fanta Apple has been winning over American palates since its April test launch in the fountains of El Paso–based El Taco Tote. The flavor now accounts for 10 percent of all fountain sales at participating restaurants. All El Taco Tote locations in Texas, Arizona and New Mexico, will be serving Fanta Apple by the end of this month.
“Apple soda was very much a part of our roots in Mexico; we grew up with it,” said Karla Heras, Director of Operations for El Taco Tote. “We felt the need to pass that tradition on. Our customers tell me they love Fanta Apple. They love the refreshing taste, and they love that it reminds them of Mexico.”
Fanta Apple is currently in test in several other Coca-Cola Foodservice accounts, including Allen Theatres, Short Stop Hamburgers/Sandy’s Hamburgers, and EZ Mart.
“Fanta Apple’s fresh taste has wide appeal,” said Coca Cola North America Sales Executive Lisa Wyndham. “It appeals to those nostalgic for Mexico and those who are simply a fan of its sweet, yet tart, taste. I’ve sent samples to customers outside the Central Region, people with no ties to Mexico and Latin America. Guess what? They love the taste, too.”
Fanta Apple is available nationwide.
About El Taco Tote
El Taco Tote offers an authentic Mexican experience featuring build-your-own tacos with handmade corn or flour tortillas, salsas and condiments. All products are freshly made to order, using best quality ingredients. The 21-year-old chain started as a family business in Ciudad Juarez, Mexico, before becoming a franchise concept in the United States in 2003. Today El Taco Tote operates more than 25 locations in Mexico, Texas, Arizona and New Mexico
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
www.thecoca-colacompany.comFanta Apple
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